How to share a youtube video on facebook that plays automatically

Embedding a YouTube video link in your Facebook business page is relatively easy. Clicking the Facebook button in YouTube's Share options will put it there immediately. If you want to schedule when the post appears, you'll have to copy the link and post it into Facebook yourself.

Unfortunately, as of 2019, embedding YouTube videos that will play inside a Facebook page isn't possible. However, if you own the video, you can download it from your YouTube account and upload it into Facebook.

  1. Go to the video you want to share on YouTube, and click the "Share" icon beneath the video. This opens the Share window, where you can click the "Facebook" icon.

  2. This takes you to a new tab on your browser, where you'll have to log into Facebook if you're not logged in already. In the new tab you will see the video's thumbnail image and a brief description.

  3. Configure Facebook

  4. At the top of the Facebook page, click the Share menu, which normally defaults to "Share to News Feed or Story." Select "Share on a Page You Manage." A new Page menu appears below the Share menu. Click it, and select the Facebook page where you want the video to appear.

  5. Click the "Posting As" menu on the right. Here, you can select which account will appear beside the post as the poster – either your personal account or your business page account.

  6. Type a message if desired where it says, "Say something about this..." above the video description.

  7. Share on Facebook

  8. Click "Post to Facebook." The tab immediately closes, and the post is added to your page.

  9. If you want to see the post, log back into Facebook and go to your business page or click the post that appears in the right menu of your home page, in the "Recent Posts" section.

Scheduling a YouTube Video Post

If you want to schedule when your post appears on your page, you'll have to do it manually. Clicking the Facebook button in YouTube's share menu won't give you this option.

  1. Go to the YouTube video you want to share, and click the "Share" link. When the "Share" window opens, click "Copy."

  2. Navigate to your Facebook page and click "New Post." Click the post text box and then press Ctrl-V on the keyboard to paste the link.

  3. As soon as the video thumbnail and description appear, you can delete the link URL. Type a message if desired where the link URL was.

  4. If you want to post the video immediately, click the "Share Now" button. If you want to schedule it, click the arrow beside that button and select another option.

  5. Schedule: allows you to set the time and date when you want to post the video.

  6. Back Date: posts the video immediately with a previous date.

  7. Save Draft: saves the post as a draft, which you can edit and post later.

Giving YouTube Videos Specific Start Times

If you would prefer that the video starts at a specific time, rather than at the beginning, you can set this up in YouTube if you're using a web browser. Suppose, for example, you are sharing a competitor's video and you would rather that your clients don't see its logo in the first 15 seconds. Skip ahead in the video to where you want it to start, and then pause the video.

Now, after you click the "Share" link, you will see a checkbox beside "Start at 0:15" at the bottom of the Share window. Click the checkbox. A time stamp is now added to the end of the URL, "?t=15" indicating that it will start playing 15 seconds into the video, rather than at the beginning. The link created when you click the Facebook share option, or any of the other share options will also have this time stamp, provided the checkbox is clicked.

This option isn't available on YouTube's mobile app.

Downloading YouTube Videos to Upload in Facebook

If you have uploaded a video to YouTube, you do have the option to download it and then upload it to Facebook. Log into your YouTube account in any web browser; click your account icon and then select "YouTube Studio (beta)."

Click the Videos tab in the left panel and then hover over the video you want to download. Click "Menu," and then click the "Download" icon.

Navigate to your Facebook page; click "Create Post" and then click the "Add Photo/Video" button.

How to share a youtube video on facebook that plays automatically
2017 has been something of a banner year for video marketing; recent surveys have revealed that up to 74% of traffic on the internet is now directed towards video. On Facebook alone, 8 billion videos are watched every day; and viewer engagement on Facebook posts containing videos, ranks higher than on simple text, or image-based content.

 It seems that businesses are noticing these statistics too, a 2017 Business Benchmark Report shows that 85% of organizations now have an in-house staff dedicated to video production; and on average businesses are publishing 18 videos per month. Despite this growing focus, customers aren’t anywhere near satisfied; data from Hubspot shows that 43% of consumers are clamoring for even more video content in the coming year.

YouTube Video to Facebook Video

We all know YouTube as the established frontrunner when it comes to online video. If you’re searching for a clip online, it’s the first place you’re likely to check. With 300 hours of new content uploaded daily, that’s no surprise. YouTube’s video library is absolutely massive.

But all that content also means cutthroat competition. Type in any popular search term, and you’re likely to get thousands, if not millions of results, all vying for your attention. That means it becomes much harder to connect your message with the right audience.

As a video platform Facebook answers many of these concerns. Facebook allows you to leverage the power of an easily accessible user-base, with a slew of tools that can minutely target potential market segments. As a result, Facebook now houses the most shared content of any website on the internet, with over 4 billion videos being streamed daily on the network.

Facebook also supports a discovery-based search model; whereas users generally look for specific YouTube videos, Facebook is a far more likely destination for casual browsers that are open to receiving any type of video content. It’s a state of mind, that marketers can easily capitalize on with the right, messaging.

Because of these capabilities and more, many businesses are beginning to integrate Facebook video into their marketing strategies. However, that doesn’t mean you can get away with simply cross-posting a YouTube link onto your Facebook profile. In fact, Facebook’s algorithm actively discourages video links to competing websites; pushing them far down the newsfeed. Instead, your page needs native videos, hosted and shared from Facebook itself. Probably the easiest way to turn YouTube video into Facebook content is through a handy video converter.

While simply sharing a YouTube link will provide you with a small thumbnail and introductory description on your Facebook page, running that same video through a converter will provide you with native content that shows up far higher on user newsfeeds. Native videos can also take advantage of Facebook’s vaunted auto-play feature. Instead of having to start the video themselves, or click an external link to a YouTube video, Facebook videos will play automatically, as soon as a customer accesses your page.  It’s a winning strategy that could see your business gaining up to 53% more shares on Facebook.

How to Create YouTube Videos for Facebook Audiences

Okay, so the power of social video is undeniable, but as with any form of online marketing, content is king. For brands, or individuals just venturing into the world of online video, it can be a little daunting to figure out just how to connect with their audiences. Here are a few tips to follow.

Hook the Viewer

Statistics reveal that most YouTube video, or Facebook videos for that matter, lose their audiences within the first 30 seconds.  That means, you need to focus on grabbing the audience’s attention as soon as you can. Remember, if you’ve converted your YouTube video to Facebook instead of just sharing a link, then the content will start to play automatically. So when a viewer starts watching your video there’s no guarantee that they consciously searched for it. That makes it even more important to put together some eye-catching images that will ensure immediate engagement.

Do it Silently

Another thing to keep in mind is that Facebook videos autoplay without sound. Users have to manually click the audio button to unmute the content. So you can’t rely on narration, or sheer volume to grab attention. Instead, focus on putting together a few enticing images right at the top of your video. Include captions, so that casual viewers can follow along, even if they’re not engaged enough to turn up the volume just yet.

A fun customization you can try, if you have the know-how is adding a “tap for sound” prompt somewhere during the introduction of your video. This direct interaction increases personalization with the viewer, and also gets them more interested in watching the rest of your content.

Tell a Cohesive Story

Social videos aren’t the same as television commercials. Internet users are used to trawling through advertising to get to desired content on YouTube videos, and Facebook is no different. If you want to engage users you need to personalize your brand marketing and offer a message that offers either education or entertainment to the viewer. Storytelling is a great way to accomplish this.

You could:

  • Include videos that tell personal stories about your customers and clients
  • Create fictional short form videos that tie back into your product
  • Talk about the history of your company, or tell anecdotes about some of your staff to give viewers a more human look inside your brand
  • Shoot day in the life style videos that detail some of the normal goings-on at your workplace
  • Host interviews, where you talk to influential figures in your business sector
  • Educate the audience. Whether you’re teaching them how to perform a common task using your produce, or you’re simply sharing great insider tips; your audience will appreciate useful information from someone who really knows what they’re talking about.

While you might think your business is boring, for users who are actually interested in buying related products and services, nothing could be further from the truth. By giving customers real insights from an industry-leading brand you can create strong emotional connections with your target audience, increasing customer loyalty and of course conversions in the process.

Add Text

Currently 14 of the top 25 videos on Facebook clock in at less than 2 minutes, which means businesses have a very limited timeframe to get their message across. Invariably, important details will get left out.  One of the biggest benefits of converting YouTube videos to Facebook is that you can embed native video content into a blog post.  Now you have a lot more space to expand upon your video content, provide additional information, and invite community feedback. The added text also gives you ample room to describe your video and entice viewers to watch.

Try Relevant Tags

If your video references another business, event or even a famous personality then you can call attention to this by adding a tag to the description. Just type the “@” symbol and complete the attribution by selecting a person or page from Facebook’s dropdown menu. Now, when users enter in these keywords during their own searches, they’ll be able to find your video amongst the results.  

Use Facebook Live

While YouTube videos optimized for Facebook are great; there are some on-site video tools provided on Facebook itself that you can also take advantage of. With the advent of live video streaming platforms like Snapchat and Twitch, real-time interactive video is becoming more popular than ever before; and is a surefire way of engaging viewers. As an added bonus, streaming videos posted to your page using Facebook’s live video tool have been proven to rank higher on the website’s proprietary search algorithm.

Not only will this sort of content increase viewer engagement and feedback, it will bring new attention to your non-live video content, as users browse through your page to find other entertaining or educational videos.

Include a Call to Action

Think of what you’re trying to sell with your video – is it a product or service? Or are you simply trying to drive traffic to your website and related videos. Whatever your purpose is, it needs to be clearly expressed at some point in the video. Otherwise, all your effort is for naught.

Think about how almost all professional content on YouTube starts or ends with a request to subscribe to see more YouTube videos; Facebook videos need a similar call to action.

Although Facebook has removed the link-embedding feature from its video content; you can get around this limitation by:

  • Including the link as a part of the pre-recorded video
  • Verbally asking viewers to share feedback in the comments
  • Providing users with helpful resources for further research, and buying information organically within the video content
  • Ending the video with a targeted CTA.

Can a YouTube video play directly on Facebook?

There are two ways to embed YouTube videos in Facebook on desktop - using the "Share" feature on YouTube or the YouTube video URL. Click on the "Share" icon at the bottom right of the YouTube video. After that, a new tab will pop up on the screen. Click the “Facebook” icon.

How do I post a YouTube video on Facebook without linking it?

Posting a YouTube link will not open the video on Facebook, nor is there a way to embed a YouTube video in a Facebook post. If you want the YouTube video to play on Facebook, you'll need to download the video itself and then upload it as a file to Facebook.