The latest Sprout Social Index™️ found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Show
Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. And, to take your strategy to the next level, we’ll also share a few tips for growing your channel. We’ll cover:
How to post a YouTube videoPosting content to YouTube is fairly intuitive. The platform’s user-friendly interface requires only a few clicks to publish your videos. YouTube supports a wide variety of video upload formats, including:
The following steps outline how to upload a video to YouTube on desktop. Mobile instructions follow. How to Upload a YouTube video on desktop: a step-by-step tutorialAs marketers, we often sit behind our screens the majority of the day. So, it makes sense to ensure you understand how to post YouTube videos from your desktop.
How to upload a YouTube video on iPhone: a step-by-step tutorialLet’s face it, our lives are hectic these days. And social media managers, in particular, have to move quickly to keep up with the speed of social. Posting YouTube content from your mobile device means you can add your videos easily and as often as you need while you’re on the go. The following steps explain how to upload a video to YouTube from an iPhone. The steps for other mobile devices will be similar, though the app screens may look slightly different.
Streamline your YouTube video uploads with Sprout SocialWhat if you could make your YouTube publishing process even easier? Sprout allows you to publish your content and analyze its performance, plus respond to comments and keep track of engagement, all in one tool. Below, we’ll show you how to upload videos to YouTube using Sprout.
If you’re not a customer, try this out in Sprout for free with a 30-day trial and see how you can streamline your social media management. Start your free Sprout trial 9 publishing tips to grow your YouTube channelNow that you know the basics of getting content up on your brand channel, you’re ready to kick things up a notch and increase your reach. The following tips will give you a few creative ways to grow your YouTube channel organically. 1. Produce quality contentMaybe this one’s a no-brainer. But just like any other content your brand produces, the most important thing about the videos is that they’re high-quality and represent your brand well. This doesn’t mean you need to have a huge production budget and hire Spielberg as your director. You should be intentional and strategic about what you are posting and how it will be received by your audience. Posting for posting’s sake is unlikely to lead to a lot of engagement from your audience. 2. Understand your audienceOne way to develop content that resonates with your audience is to actually listen to what they are saying. Brands that conduct social listening, use market research and create personas to keep their audiences’ needs top of mind are more likely to produce video content that engages followers. Sprout has several social listening features that can help you analyze your audience’s demographics and preferences across your social channels, including YouTube. 3. Create compelling, branded thumbnailsAt a more granular level, use eye-catching branded thumbnails to attract attention. It can be tempting to fall back on the auto-generated option, but you’d miss an opportunity to drive traffic to your channel. Get creative, but stay on brand. You can even use video thumbnails that allow your audience to get a preview of your video. 4. Use subtitlesAdding closed captioning or subtitles to your video makes them more inclusive and expands your potential reach. In America, there are 35 million people with hearing loss, but it’s also important to keep in mind that not all of your viewers will be native English speakers. Beyond that, people often watch videos on their phones in places where they can’t (in good manners) turn on their sound. In fact, 69% of people watch mobile video without sound. So taking the few extra minutes to add subtitles to your videos could really pay off. 5. Play around with different featuresVariety is the spice of life. At least, that’s how the old saying goes. And nowhere is that more true than on your social media channels. Consistency is key, but there’s a difference between consistency and monotony. One way to break out of your well-worn patterns—without straying off-brand—is to play around with different features. YouTube offers many different ways to publish content and engage with your audience, from YouTube Shorts to live streams. The best way to determine what will resonate best with your audience is to experiment until you find the right mix. 6. Don’t forget about SEOWhen we think about search engine optimization (SEO), we often think about blogging. But SEO is a major factor in your YouTube success, too. How many times have you searched a topic on Google and been served up several YouTube videos as results—often toward the top of the list? Many search engines are now displaying video results, and YouTube videos make up a whopping 70% of the top 100 Google search results. To optimize your video for search on the platform, make sure you have a clear keyword strategy and consistently use metadata (titles, descriptions, tags, etc.) to make your videos easily searchable. 7. Partner with influencersIn the creator economy, brands that partner with influencers reap the benefits of reaching new audiences while getting high-profile user-generated content. The YouTube algorithm personalizes recommendations based on users’ preferences and historical behavior, so it’s much easier to reach new people by tapping into someone else’s than relying on your brand’s audience alone. Today more than 50 million people identify as creators, so there’s a huge pool of candidates for brands to choose from in their search for the perfect partnership. 8. Promote your content on socialIt’s not enough for growth-oriented brands to post video content to YouTube and stop there. Cross promotion is key. Any time you publish a new video, make sure to let your followers on other platforms (Twitter, LinkedIn, Instagram, Facebook and even TikTok) know so they can jump over to YouTube and take a look. 9. Pay close attention to trendsAfter you’ve established your foothold on the platform, make sure to stay informed about what’s trending so you can continue to grow your channel. This article, all about the biggest YouTube trends, can help you identify emerging trends that make sense for your brand and your strategy. Post on YouTube to boost your marketing strategyIf YouTube has been on your social media back burner for a while, we hope this piece inspires you to jump in. While posting to YouTube can feel daunting at first, keep in mind that it’s all a matter of experimentation and diligent tracking to find out what works for your brand—and what doesn’t. Now that you know how to upload videos to YouTube, you’re ready to take your social video strategy to the next level. Check out this article for additional ideas to promote your channel. How do you create a video and upload it to YouTube?YouTube channels let you upload videos, leave comments, and create playlists.. Go to YouTube.. In the top right, click Sign in.. Click Create Account.. Choose For myself or To manage my business.. How do you upload YouTube videos for beginners?How to upload a video to YouTube. Log in to your YouTube account.. Click on the video icon at the top right hand side of the window, which can be found next to your user icon, messages, apps and notifications.. Click 'Upload a Video. ... . Then, press 'Select files' to find the video file saved on your computer.. Can I upload a video to YouTube for free?You can upload a video to YouTube on the website or using the mobile app. For everyone to see the video you're uploading, set its visibility to Public. Make sure you own the rights to publish the video, otherwise, YouTube will flag it for infringement.
What are the steps to making a YouTube video?How To Make A YouTube Video In 10 Simple Steps (Full Guide). Step 1: Research Your Topic.. Step 2: Plan Your Video Content.. Step 3: Catchy Titles and Thumbnails.. Step 4: Optimize Video for Search Engines.. Step 5: Get Your Equipment.. Step 6: Set the Stage!. Step 7: Prepare Yourself To Be On Camera.. Step 8: Time To Hit Record.. |