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Curious about Twitch ads? Here’s everything you need to know.Whether it’s running from zombies, playing in esports tournaments, taking lessons from a chess Grandmaster, listening to a stand-up comedy set, watching a drag performance, or enjoying a concert—7 million unique streamers go live on Twitch every month to share these experiences with their audiences.1 On Twitch,
audiences watched 1 trillion minutes of content in 2020 and an average of 30 million users visited every day.2 As the ultimate livestreaming destination, Twitch offers a place for brands, audiences, and content creators to connect in real time. If you’re a brand looking to connect with Twitch viewers, here’s everything you need to know to get started with video ads on Twitch:
How do ads work on Twitch?Twitch takes a community-first approach to brand collaborations. The most successful advertisers on Twitch first understand its community values and behaviors. When content creators reach the Affiliate or Partner level on Twitch, they can receive revenue from running ads on their channel. These advertisements appear before streams as pre-roll or during streams as mid-roll ad breaks. Running mid-roll ads is entirely up to the streamer. Regularly running ad breaks during a stream can disable pre-rolls, meaning that new viewers will not typically see an ad when they first join a channel. These ad breaks can be between 30 seconds and 3 minutes long. What are Affiliates or Partners on Twitch?Anyone can stream on Twitch, but once creators reach certain benchmarks, they can unlock new features as ways to monetize their channel. How much do Twitch creators make for ads?Partners and Affiliates with any size audience will earn money by running ads. The income creators earn from ad breaks depends on how many viewers see the ads—the more viewers who see the ad, the more money a creator earns. Where can brands advertise on Twitch?Twitch offers media products, native site integrations, brand partnerships, and sponsorships to connect with millions of streaming audiences. Brands can use display ads throughout the Twitch site on the homepage carousel, homepage headliner, and a medium rectangle and super leaderboard placement as viewers scroll through content. Twitch premium video ads allow brands to incorporate advertisements into live broadcasts across desktop, mobile, tablet, and connected TV (CTV) devices. Video ads on Twitch are unskippable and always above the fold. Twitch’s proprietary SureStream delivery method stitches video creative directly into the broadcast content, and reaches CTV, console, and ad block users on desktop web. How can brands advertise on Twitch?With a minimum spend, brands can launch a high-impact video display media campaign. These include
advertisements on the Twitch homepage, on discovery pages, and channel pages. Ad creative must incorporate the advertiser’s logo or brand name and must match and be related to the products and/or services being advertised. All information in the creative must be accurate and verifiable. Content must comply with
Twitch’s Community Guidelines. Are Twitch ads effective?With users tuning in from around the world from more than 230 countries, Twitch reaches a large global audience. The Twitch community is composed primarily of adult Gen Zers and Millennials.3 Of all Twitch users, 64% purchase products recommended by influencers.4 These viewers are also open to advertising, as 56% of users tend to buy brands they see advertised. This goes well beyond just gaming, too.5 Art, beauty, food and drink, music, and Just Chatting content continues to see growing interest from viewers. Over the last 3 years, non-gaming content on Twitch has quadrupled.6 How can brands get started advertising on Twitch?1-6 Twitch internal data. Global. January--December 2020 |