If you’re an artisan or craftsman hoping to start a side-hustle selling your creations online, you should have an in-depth look into Amazon Handmade vs Etsy. While there are plenty of online marketplaces for you to sell your creative wares, these two platforms are market leaders in selling handmade products, so they’re where you need to be. Show
Amazon Handmade and Etsy are both great platforms but, as with anything else, each has pros or cons that will make them more or less suitable to each individual user. Understanding both platforms will help you make an informed decision about which platform is better for you (of course, selling on both is an option, too!) What’s the Best Place To Sell Homemade Items?Etsy was founded in 2005. This online marketplace specializes in handmade and vintage products, creating opportunities for artisans to list and sell their handmade arts and crafts. The company dominates the handmade product market; craftsmen, artisans, vintage dealers, and small business owners flock to list their unique products and creations on this platform due to its reputation. With over 2 million active sellers and 35 million buyers, Etsy bills itself as the ultimate destination for unique craft products. Amazon, on the other hand, is the world's largest retailer that sells almost everything. In 2015, it launched Amazon Handmade, a microsite that allows artisans to sell their products. As a whole, Amazon has a customer base of over 300 million, and approximately 2 million active sellers. Although Amazon isn't especially well-known as a place to buy or sell handmade items, it is certainly known as the place where you can get anything and everything, which is why millions of customers turn to this platform daily to purchase what they need. Amazon Handmade vs. Etsy: Similarities
Amazon Handmade vs. Etsy: DifferencesYou’ll quickly realize that there are plenty of differences between Amazon Handmade and Etsy, and you’ll need to consider these carefully when deciding which platform to use. Here are some of the main things to consider. 1. Sign up Process Etsy has an easy sign-up process for artists to get started, while on Amazon Handmade, you have to complete and pass an artisan application process, which can take weeks or months to get approved. 2. Product Manufacturing Etsy allows you to hire the people you need to run your business and partner with other manufacturers to produce your goods. Amazon Handmade requires your products to be made either by you or the staff in a company with 20 or fewer employees. A member of your collective can also make your products if it has less than 100 people. 3. Listing fees Amazon Handmade charges no listing fees; listings have no expiry date. Etsy charges $0.20 per listing, and these expire after four months. 4. Payment Process When you sell through Etsy, funds are available to you once the transaction is complete, so as soon as the customer makes a purchase. Amazon Handmade has a lengthy payment process that can take up to 24 days for a single transaction. Payment for goods is released only after the products are shipped. 5. Product Categories Etsy has 160 defined product categories, while Amazon Handmade has only 14 narrowly defined categories and doesn’t allow products that don’t fit into these categories. 6. Traffic Exposure Amazon, as a whole, attracts over 300 million customers. Although its Handmade platform is not very well known, sellers are able to get their products in front of a huge number of users. On the other hand, Etsy has a customer base of around 35 million buyers, all of whom are specifically looking for handmade and vintage items. Are Items On These Platforms Really Handmade?Largely, yes. Etsy specializes in offering handmade and vintage products to its customers by allowing artisans to partner with their employees or other manufacturers to grow their businesses and provide products to customers across more than 160 categories. On the other hand, Amazon, as a whole, is known to be a marketplace for anything and everything. With its Handmade microsite, however, customers from over 80 countries can access handmade products either made by the artisans themselves or their employees. You have to prove that you are the artist behind the products to be allowed to list and sell products, so you can be assured that any products on this site are handmade by the seller or their company. Will Reviews And Return Policies Help Me Sell?Customer reviews matter. They can really help boost your sales since they help to establish the trustworthiness of your products and your shop. These platforms allow customers to browse products based on customer reviews, popularity, price, or recent additions.  Well-outlined return policies for your shop will also give customers confidence when purchasing your products because they’ll know what to expect in case a product doesn't fulfill their expectations. So, customer reviews and well-outlined return policies will play a role in helping you sell your handmade products. Discover Your Cheapest Way to ShipFind the guaranteed cheapest shipping in seconds with Easyship’s free shipping rate calculator. Compare discounted rates from USPS, UPS, FedEx, and 250+ global couriers at a glance. COMPARE RATES FREEIs It Cheaper To Sell On Amazon Handmade or Etsy?Sellers incur some costs to sell to the millions of customers that use Amazon Handmade and Etsy. Let’s look at their charges and see which one is cheaper. Costs For Selling On Etsy
Costs For Selling On Amazon Homemade
Although Amazon Handmade offers free item listings with no expiry, its commission fee per sale is three times that of Etsy’s. The $39.99 fees per month for certain accounts and a $1 percent referral fee only make the cost of using this platform far higher. So, most artisans will find it cheaper to sell on Etsy rather than Amazon Handmade. What Products Can I Sell on Amazon Handmade vs. Etsy?You can sell handmade items, craft supplies, and vintage goods on these platforms. The top categories are:
While Amazon Handmade allows you to sell products only in their 14 narrowly defined categories, Etsy allows you to sell products in up to 160 different categories. How to Sell On Amazon Handmade vs. EtsyThe process of becoming a seller on Etsy vs. Amazon Handmade is rather different. With Etsy, it is much more straightforward, while on Amazon Handmade, you’ll have to complete an application process. Let's go through a step-by-step guide to getting started on each platform. How To Sell On Etsy1. To get started, register for an Etsy account 2. Set preferences for your shop, such as currency, language, and home country 3. Choose a name for your Etsy shop 4. Add items, complete their listings, and publish the listed items to your shop 5. Choose your payment methods and set your billing information 6. Open, customize, and market your shop How To Sell On Amazon Handmade1. Complete an application process to become an artisan. 2. Sign up for a Seller Central account to complete the registration 3. Wait for approval 4. Once approved, create your item listings for free 5. Manage and grow your business by leveraging their platform programs Who Pays For Shipping On Etsy And Amazon Handmade?When it comes to the Etsy vs Amazon Handmade debate, shipping can be a critical factor. The customer will pay the shipping fee on both platforms. However, the seller has to decide whether to charge the shipping fee separately from the price of the item, or offer free shipping and bundle the cost into the item list price. For example, if you have an item for sale at $30 and need to charge a standard $5 shipping fee, you can adjust the item list price to $35 and offer “free” shipping to recover the cost. The advantage of this is that you avoid transaction charges on your shipping fees (these are 5% on Etsy and 15% on Amazon Handmade) and your customer will feel like they’re getting a good deal! Of course, this would only really work if your shipping prices are static; if you use dynamic pricing, you will probably have to charge shipping fees separately. Whichever option you choose, Easyship can help you decide how much you should be charging for shipping fees. You can use our shipping calculator to figure out approximately how much any shipment will cost, and our taxes and duties calculator to find out how much you would have to pay for shipping internationally. Then, you can sign up for a free account to access over 250 affordable courier solutions and a host of useful features that will make shipping easy! How Easyship Can HelpAs you can see, both platforms have their pros and cons. Amazon Handmade allows you to leverage a vast customer base of over 300 million people at a high cost. But, Etsy gives you access to over 35 million customers - who are specifically interested in handmade and vintage products - at a reasonably lower cost. Depending on your selling needs, you can now pick what is right for you between Etsy vs Amazon Handmade, open your shop, list your items, and start selling. Whichever platform you choose, Easyship can help so that you can seamlessly manage shipping with a choice of affordable couriers, automated shipping labels and customs forms, branded tracking, and flexible insurance. The cheapest way to ship for eCommerceGet instant access with volume-discounted shipping rates. Save up to 89% off on USPS, UPS, FedEx, and more. Easyship is free for 50 shipments each month. Is Amazon or Etsy better for selling?If you're selling very specific handmade items and want to avoid listing fees, then Amazon Handmade might be a better fit for your online store. But if you want a bit more flexibility in your online marketplace and don't mind a few small fees to get set up, then Etsy is a great choice for your store.
What percentage does Amazon take per product?Referral fees
Remember, Amazon takes a cut of every item sold. This ranges from as low as 6 percent (personal computers) to as high as 45 percent (Amazon device accessories), although referral fees for media products are 15 percent of the total sales price of a product, rather than the item price alone.
Does Amazon take a cut of what you sell?For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
Is it worth it to sell on Amazon as an individual?Choosing Amazon
Selling on Amazon does give you automatic credibility as a seller. Buyers are quick to trust that you're reputable when they see you have a well-made Amazon product page. Yes, you do need to pay referral fees for items you sell but it could turn out being worth the traffic it brings you.
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How much does it cost to sell on amazon handmade
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