Digital marketing agency rate card pdf

Are you searching for Digital Marketing Packages but not sure how much does digital marketing cost actually? You have come to the right place. Here you can learn about digital marketing services and how much do digital marketing packages cost in India. Let’s dive right in to know how much does digital marketing costs in India in 2022.

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Digital Marketing Packages in India

Our Digital Marketing Services Our Packages Cost View Our Services
Search Engine Optimization (SEO) 15K- 40K INR / (250$- 600$) Per Month View our services
Pay-Per-Click Advertising (PPC) 10K – 30K INR / (140$-415$) Per Month View our services
Social Media Marketing (SMM) 12K- 35K INR / (165$- 480$) Per Month View our services

Digital marketing agency rate card pdf

With such a boasting impact search engines’ have on the current world, can you even think of running a successful business without creating a solid impact in the online genre?

Well, it is not a hoax, but we want to update you on the fact that over 93% of online interactions start with a search engine!

Truth to be said: In today’s fast-paced digital world, where the person first picks up the mobile phone before opening his eyes in the morning, you can’t expect to succeed in any field by being alienated from the perks of Digital Marketing. So quickly know the digital marketing cost and take a step ahead towards the success of your venture!

As digital marketing cost remains the driving force behind every decision of digital marketing, one question is quite obvious – How much do digital marketing packages cost?

The question which seems quite easy may need an answer that includes a number of things. In this post, we have tried to simplify the complexity of digital marketing packages and how much do they cost in India so that you can make a sound decision and embrace digital marketing positively.

Do keep in mind that every digital marketing price list varies depending on the digital marketing agency you hire. The given digital marketing costs here are based on a mix of usual research and our own digital marketing pricing.

Digital marketing agency rate card pdf

What Is Digital Marketing?

Digital marketing simply refers to making the use of online marketing & advertising strategies for business growth. These strategies leverage digital channels like search engines, email, social media and other websites to connect with existing and prospective customers.

Why Get Digital Marketing Services for Your Business?

There are myriad reasons for getting started with Digital Marketing Services. Let’s have a gander at a few of them:

Above 80% of customers search online before making online purchases
The way customers shop has changed drastically. When are you changing your selling techniques?

Over 78% of local searches turn to offline conversations
Don’t miss out on potential customers nearby if you are a local operational business. Start Digital Marketing today!

Over 70% of shoppers like to read about products online as compared to traditional means
Online content was king, is king, and will continue to remain. Are you utilizing the perks of content marketing?

Over 40% of traffic on e-commerce stores come through Google Searches
Nothing can be more intriguing than this fact! Is your e-commerce store gaining enough traffic?

People spend nearly 3-4 hours on their mobile phones
Will you get such kind of exposure anywhere else? No! So, why not embark on their gadget? Start Digital Marketing Today!

How Much Do Digital Marketing Packages Cost In India?

In most cases, businesses hire digital marketing agencies that look after the associated activities. These agencies have their own digital marketing pricing structure regarding the digital marketing services they offer.

You may find cheap to costly digital marketing packages structure and it is all up to you how you take things forward.

Digital marketing agencies work hard to increase your brand visibility and lead generation so you may get better services at cheap prices.

While lots of factors affect digital marketing pricing and budget, given the size of your company and the scale of your project, the average cost of the digital marketing budget for small businesses ranges from ₹ 20,000 to ₹ 100,000 per year for SMBs.

Keep in mind that digital marketing is an ongoing process, so your budget may surge as you grow.

Our Digital Marketing Packages in India

Looking for a digital marketing proposal to use digital marketing in India?

Please check the below given Digital Marketing Quotation to know how much should you expect to invest in Digital Marketing Services in India.

The below given digital marketing pricing chart has three packages for different stages of business so have a look at the given pricing for digital marketing and plan your digital marketing budget accordingly.

Feel free to contact us to get a custom digital marketing proposal for your business right now!

Digital marketing agency rate card pdf

What Our Clients Say About Our Services

Digital Marketing Strategy For Small Business Owners

Now, Let’s Look At Each Digital Marketing Services Element As How It Could Affect Your Digital Marketing Cost

Digital Marketing Services & How Do They Affect Cost of Digital Marketing Packages

Digital marketing agency rate card pdf

Search Engine Optimization Cost

Do you know over 60% of marketers believe SEO to be the key to growth in the online arena? Don’t you think the same?!

If you want your website to rank #1 in Google search results and increase its web presence then SEO can do this for you.

With SEO, you can increase your website’s search engine rankings and get leads from organic rankings without spending any amount on Pay Per Click Services. SEO can drive quality traffic to your website to increase conversions and goal completion.

Whether you’re a new entrant in the market or an established market player, SEO is not only necessary but an essential part of your overall Inbound marketing campaign or online marketing strategy and can increase your internet marketing package cost.

SEO companies will optimize your keywords to make sure your website appears when someone searches for your service-related keywords. Keyword optimization helps your website to make it relevant for your brand and service-related keywords.

SEO cost depends mainly on a number of keywords and targeting. If it’s a local search optimization SEO campaign then it may cost less than eCommerce SEO or national SEO campaigns.

This is because an SEO package is based on the number of target keywords. After hiring an SEO agency it’s time to automate your lead generation with the help of CRM.

Search Engine Optimization Services Include

  • Website Audit & Page Optimization
  • Keyword Research
  • Content Optimization
  • Conversion Rate Optimization
  • Content Creation
  • Rank Monitoring & Reporting
  • Competitor Audit
  • Link Analysis
  • Content Marketing
  • Website Speed Optimization
  • Website Design Improvement
  • Link Building Services

Our Monthly SEO Packages

The cost of RankON’s SEO Package is very affordable. At RankON Technologies, we have three SEO packages Basic, Advanced and Enterprise SEO package to increase your web presence in search engines that have Up to 5 keywords, 20 keywords and 30 keywords respectively. The charges of these SEO packages are:

For more details on SEO services in India from RankON.

Key Take aways for SEO Services in 2022

  • Artificial Intelligence will play a larger role in SEO. A new Google algorithm namely Rankbrain that has the ability to learn will play a crucial role in determining the rank of a website. You will need to optimize your website for RankBrain. But, how? You need to have well-organized and meaningful content on your website that can engage users.
  • Voice Search is going to grab popularity. Thus, you will need to optimize your website for voice search by considering and incorporating keywords and phrases that people use in their everyday lives.
  • Mobile Friendliness is going to embark more importance than ever. In 2019, Google came up with a Mobile-First-Indexing policy, which considered the mobile version primary to the desktop version. So, make sure your website is optimized to mobile.
  • Contents with over 3000+ words will get more traffic, more shares, and of course high rankings.

Digital marketing agency rate card pdf

Pay Per Click Marketing Or Google Ads Cost

Do you know paid ads account for an 80% of hike in brand awareness? Would you ever mind getting such exposure?!

If you want to get quick traffic to your website even if it costs you some extra money, PPC advertising is the must-have marketing plan in your internet marketing package.

Using these digital marketing strategies, you can advertise your business to your target audience and get great sales leads and revenue. As per the PPC working model, you have to pay for every single click you get on your ads and this is why PPC marketing offers a good return on investment.

In other words, PPC Services can be referred to as Google Ads that you see on the search results page and it helps you to show your ads to your target audience.  

This technique is really a good lead generation strategy to get awesome traction and conversion in the beginning and also for established players that want to make the best use of paid advertising channels. 

When it comes to choosing a PPC package, there are a few things that decide the cost: 

  • Landing Page Creation
  • Number Of Keywords
  • Number Of Campaigns
  • Conversion Rate Optimization
  • Targeting
  • Quality of Ads
  • Remarketing
  • Type of Ads

Cost of our PPC Marketing Packages? RankON Technologies has primarily three PPC packages for its clients – Bronze, Silver, and Gold:

Our Monthly Google Ads Management Packages

Key Take away for PPC Services in 2022

  • Articulating ad messages more nicely will become even important in 2022. You need to have a perfect piece of the message to engage customers.
  • Targeting the right audience is going to be the key to better PPC results in 2022. You will need to take a new approach and think of engaging the right audience.
  • Automation will be used to save time and set your business apart from the competitors.

Digital marketing agency rate card pdf

Social Media Marketing Services Cost

66% of Marketers have perceived lead generation benefits from social media! Did you realize the same?

Social media marketing services help your business in quick lead generation by running paid advertising campaigns on social media channels.

You can run many types of campaigns. It can be lead generation, brand Awareness, Page like campaigns to gain followers quickly.

In any digital marketing strategy, Social media marketing remains an inherent part and companies set aside a separate budget for this. The most commonly utilized platforms for social media marketing and advertising services are Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.

At RankON Technologies, we provide a wide range of SMM Services for our clients to meet their diverse digital marketing needs.

Our social media marketing packages include a bronze package that is capped at ₹ 12,000 per month, Silver Package at ₹ 24,000 and Gold at ₹ 35,000 per month and includes everything you need to maintain a dynamic presence on social media.

Also Check: How To Promote A Facebook Business Page?

Social Media Marketing Channels

Facebook

Instagram

LinkedIn

Twitter

Pinterest

Youtube

Our Social Media Marketing & Management Packages

Cost of Social Media Marketing Packages of RankON Technologies are given below:

Small Business

₹ 12,000/Month

Advanced Business

₹ 24,000/Month

Enterprise Business

₹ 35,000/Month

The more effective the social media marketing strategy and business presence you want on social media channels, the bigger the marketing budget you should keep aside. In short, “More Money More Leads”. 

Also Read: How to Make Money from Instagram

Facebook Advertising Plans

Get More Leads and Conversions With Our Facebook Advertising Packages. Click To View Packages

Social Media Optimization Services Cost

Social media optimization services help you to optimize your social media profiles like Facebook, Instagram, LinkedIn, YouTube and Pinterest to engage your customers and build better social media trust. Social media optimization helps you increase your online visibility if done perfectly. 

When you hire any social media optimization agency to empower your social media strategy you have to pay for social media optimization services too.

Most of the companies will plan the regular postings on your social profiles and do the required research to increase your engagement with your customers and followers on social media channels to increase your brand reliability.

A proper social media optimization strategy helps you to increase your brand visibility in long run.

Also Read: Catchy Facebook Post Ideas

How Much Does Social Media Optimization Services Cost?

Social media optimization pricing also depends on factors like quality of images, the number of postings and how much research your social media agency is going to put

RankON Technologies social media optimization packages start from 8K per month to 25K per month.

Email Marketing Services Cost

89% of Marketers use e-mail as the chief channel for generating leads…Are you one of them?

Email marketing is an important part of any digital marketing strategy and it can increase the budget of your online marketing package.

Email marketing can amplify your revenue growth, and increase the number of conversions, due to its impressive ROI. That’s why more than 85% of businesses make use of email marketing plans for lead generation.

Email marketing services from professionals will help you get the increased conversion. Email marketing service pricing will also vary from agency to agency so it’s better to compare the email marketing pricing and choose the best plan to increase your conversion.

Key Takeaways for E-Mail Marketing Services in 2022

  • Customer Experience is going to play a vital role in E-Mail Marketing. You will need to give a good customer experience means that the experience during all times of contact matches the individual’s expectations.
  • Personalization would hold even more importance than ever. You will need to search for more engaging and attractive ways to interact with your customers.
  • While curating mails, you need to give extra attention to the customer’s centricity. Ensure your mails are customer-focused.

Digital marketing agency rate card pdf

Website Design & Maintenance Services Plans

Do you know over 45% of business owners believe websites to be the #1 element for determining a business’s credibility?

Without a website, digital marketing is nearly impossible so we had to mention this service. You may need some website design-related upgrades when you plan to use digital marketing for your business.

So you may need a website maintenance plan from your web development company to keep your website updated.

If you are not getting quality leads then you may have to change your website appearance to increase user experience and conversion rate and this is where your web development company helps you to increase conversion rate optimization by optimizing your landing page.

Key Takeaways for Website Development Services in 2022

  • Single Page Applications are high on-trend. It gives a fairly natural environment to the users. Besides this, it can efficiently cache any local data and call also work in a low-speed network connection.
  • In 2022, animations, transitions, and graphics are going to hold utter importance. You need to embrace Motion UI Technology to rejuvenate your UI interface.
  • For extreme levels of personalization in websites, AI will be used. With statistical and cognitive AI analysis, the websites will get the ability to process information.

Digital marketing agency rate card pdf

Content Marketing Services Cost

“More than 70% of marketers actively invest in Content Marketing. Don’t you do the same?”

Content marketing services help you to increase your online reputation and brand visibility. High-quality content helps you to increase your website traffic from search engines and other marketing platforms.

Content strategy is a part of your digital marketing strategy and it will also increase the cost of your digital marketing quotation. If you want quality content writing then you should hire a professional content writing agency for better content planning and execution.

Content is the king these days and high-quality content can increase your brand visibility and corporate reputation.

You can ask your digital marketing agency to create a custom package for your content marketing strategy. Quality content can leave a good impression on your audience in the target market.

Key Takeaways for Content Marketing Services in 2022

  • You need to create better content that’s all-inclusive to a variety of topics. For Example: If you’re in the fashion industry, you will need to write about everything that’s in trend or off-trend and everything.
  • You need to add high-quality images to your content to increase the brand’s visibility and get more engagement.
  • You need to have interactive content on your website that attracts visitor’s attention and connects them with your brand.

Other Factors That Affect Digital Marketing Packages Cost.

Your Target Audience

Digital marketing agency rate card pdf

Among all the factors, this holds the most significance. Here the audience is judged on the basis of gender and demographics. For example, the cost of running search ads vary on the basis of the people you want to target.

So, don’t get surprised if you notice that running a particular ad in two different regions costs you differently.

Expected Results/Goals

Consumers with devices get targeted ads and messages. Multi-device targeting, reaching audience, cross-device marketing concept on white background. Bright vibrant violet vector isolated illustration

Yes, the results you expect out of a campaign decide how much you’re going to spend on digital marketing. For example, if you want quick and effective results, you may need to push in more amount on paid digital marketing which means more digital marketing costs.

On the other side, if you’re not in a hurry to get results, you can choose a regular SEO and SMO plan and continue witnessing gradual results.

Business Stage – Initial Or Established

Digital marketing agency rate card pdf

If you’ve just started your business and want to give that strong push at the first level, you may be compelled to pump in more funds to get the traction.

However, if you’re an established player and have earned a great market reputation, you may continue doing that regular chores. However, this could be vice versa too especially if you’re short of funds at the initial stage.

Seasonal Business

However, if you’ve seasonable business, it makes complete sense to augment your marketing costs for that specific time period. For the rest of the time, you can keep doing the regular job with the allotted digital marketing budget.

Business Type

No two industrial sectors are the same and so as their marketing budgets for digital channels.

For example, if you’re an FMCD where maintaining a healthy customer relationship is key to success, you need to allocate more funds for the same.

On the other side, if you’re a B2B product supplier where offline connect holds the key, there seems no logic to spend heavily on digital marketing.
Apart from this, your spending capability is what drives you to embrace digital marketing up to a certain level.

Local Or National Business

This factor is quite understandable. The more regions you want to reach out to, the more marketing budgets you would need.

For a local business, an average marketing budget for a small business is enough whereas if your business is present nationwide, a small business marketing budget may not be enough.

Though there are several factors that affect the digital marketing cost like the agency you choose to work with, any additional service you buy, the complexity of your business and others, the above-mentioned factors are the most important ones and must be taken into account while deciding a reasonable internet marketing package.

Need Digital Marketing in India? Get A Perfect Digital Marketing Proposal Now!

Have questions related to digital marketing cost? Contact RankON Technologies now for free digital marketing quotes.

We have worked on many digital marketing campaigns and have proven results. We have helped a lot of businesses and we have a high client retention rate and we can show you what we have achieved in past few years.

FAQs About Digital Marketing Packages in India

SEARCH ENGINE OPTIMIZATION: Approximate AverageCosts Lies between 10K To 25K A Month
PPC MARKETING: Approximate Average Costs Lies Between 8K to 25K a month
SOCIAL MEDIA MARKETING: Approximate Average Costs Lies Between 12K to 25K per month

These are:-
Business Size(Small, Medium or Large)
Business Goals
Years of Business Establishment
Services/Products
Strategy Complexity

Digital Marketing has never disappointed any industry. It has brought maximum benefits to several business owners at a price they can afford.
Let’s Take An Example Of A Fitness Professional
A fitness professional can utilize every constituent of digital marketing to its fullest.
Let’s See How:
SEARCH ENGINE OPTIMIZATION: He/she can get high rank of his/her fitness training center by through Keyword Optimization
PAY PER CLICK ADVERTISING: During vacations, he/she can grab more customers by running paid Ad Campaigns on Google
EMAIL MARKETING: Can showcase his/her business to more and more trainees by sending them mails
SOCIAL MEDIA MARKETING: He/she can optimize profile on Social Media and Run Paid Ad Campaigns
CONTENT MARKETING: Can spread fitness awareness to people by the help of blogs, videos, e-books   books to promote your business

Digital Marketing can drive tremendous results to the following industries:

  • Apparel
  • Automobile
  • Beauty
  • Education
  • Employment and job training
  • Finance and insurance
  • Fitness
  • Home improvement
  • Healthcare
  • Industrial services
  • Real estate
  • Retail
  • Technology
  • Law
  • Cleaning
  • Travel and hospitality

How do you rate a digital marketing agency?

How to Evaluate a Digital Marketing Agency.
Clarify your company's goals. ... .
Ask the agency what their definition of “success” would be in terms of digital marketing. ... .
Evaluate their fee structure. ... .
Personally interview your most feasible prospects..

What are the rates for digital marketing?

The cost of digital marketing in 2022.

How much do digital agencies charge per hour?

Based on our research, an hourly digital marketing rate typically ranges between $50 and $500, with an average of $150. Please note that the above figures are merely industry averages. The question of how much you should charge for digital marketing services depends on many factors.

How much should I charge as a digital marketing consultant?

Marketing consultants charge anywhere between $65 and $300 per hour. The fee varies so much due to the differences in resume, demand, and overhead expenses associated with different consultants. Most experienced marketing consultants charge within the $100 to $200 per hour price range.