Best universities for marketing in the world

Which business schools offer the world’s best marketing masters programs in 2022? Find out the world’s top Master in Marketing degrees

The Master in Marketing is one of the most popular Masters degrees. Applications to Masters in Marketing rose by 59% in 2021, according to the Graduate Management Admission Council (GMAC). 

Each year students around the world flock to marketing Masters programs to learn topics like consumer behaviour, digital marketing strategy, and management theory. So which business schools offer the world’s best marketing Masters programs?


The 10 Best Marketing Masters Programs In The World

According to the QS 2023 global Master in Marketing ranking. HEC Paris is the best place to study for a Master in Marketing in 2023. The prestigious French Grande Ecole has been voted Europe’s top business school, and it also leads other rankings for programs including the Master in Finance and Executive MBA.

ESSEC Business School follows HEC Paris in second place, rising from fourth place in 2022. The UK’s Imperial College Business School rounds out the top three best marketing masters programs for 2023. 

ESCP Business School, which ranked fifth in 2022 has risen to fourth this year. Columbia Business School drops from second to fifth, the leading M7 business school is the sole US representative among the top 10. 

Spain’s ESADE Business School offers the sixth highest-ranked Master’s in Marketing in 2023. It’s followed by France’s EMLyon Business School in seventh, and SKEMA Business School in eighth. Another French institution, EDHEC Business School, takes ninth place, while the top 10 is rounded out by WU Vienna University in Austria. 


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European business schools often dominate business masters rankings, with the MBA the more established degree among business schools in the US. There's a total of nine European business schools in the list. French business schools dominate the ranking with sx among the top 10, while the UK, Spain, US, and Austria each have one.

The QS Masters in Marketing ranking is assessed based on surveys of academics, business school staff, and employers. The ranking is weighted according to the following categories: employability, alumni outcomes, value for money, thought leadership, and class and faculty diversity. 

The most important category is employability, with a 35% weighting. QS also gives a 20% weighting to both value for money and thought leadership.


World's Best Marketing Masters Programs: Top 10  


Are The World’s Best Marketing Masters Programs Worth It?

So what’s the benefit of enrolling in one of these top Masters in Marketing? And how does that weigh up against the cost of tuition? 

The HEC Paris Master in Marketing costs just under $30k for tuition for the one-year degree. But that initial investment tends to help students make impressive career moves after graduation. 89% of students land roles within three months of graduation, with average starting salaries of around $37k. 

At Columbia in the US—where the cost of tuition is often much higher than Europe—tuition is more than double HEC Paris, at around $70k including mandatory fees. The majority of Columbia grads also land roles within three months, entering landing top roles with companies including Google, ByteDance, Salesforce, and Unilever. 

There are more affordable options available which still offer strong employment opportunities. The EDHEC Master in Marketing, for example, costs around $22k. Key recruiters from the program include some of the world’s largest companies, including Amazon and Procter & Gamble. Along with leading names in luxury like Christian Dior Couture and Hermes. 

The strong employment opportunities available for Master in Marketing grads mean you should start seeing a return on your investment immediately after leaving the degree. If you study in Europe, you’re likely to see an even faster return. 

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Marketing is the process of communicating the value of a particular product or service to prospective customers. Businesses across various industries rely on professionals with marketing skills to create awareness of their brand (online and offline), increase sales, and make informed decisions. 

There is a general rule of thumb in the marketing world that a company should aim at spending between 2-5% of its sales revenue on marketing. Companies go on to spend as much as 15-20% of their revenue on marketing these days. In 2019, the marketing industry was valued at over USD 1.7 trillion. This signifies a huge demand for marketing professionals. Top Universities for Marketing prepare their graduates for the different career roles in the emerging marketing world. 

Areas of study under Marketing

  • Research
  • Strategic planning
  • Product development and management
  • Pricing
  • Distribution
  • Consumer behavior and advertising and promotions
  • Digital marketing
  • Public Relations
  • Internet Marketing and E-commerce
  • Multinational Marketing
  • Behavioral Marketing

There are different specializations available for students along with the general marketing degrees. One can combine communication, branding, data analytics, social media, etc with the marketing course as per their interest. 

For Bachelor Level

  • Bachelor of Science in Marketing 
  • Bachelor of Arts in Marketing
  • Bachelor of Digital Marketing
  • Bachelor in Marketing (Hons)
  • Bachelor in Marketing Management
  • BSc (Hons) Digital Marketing and Social Media
  • Bachelor in Data Analytics and Marketing
  • Bachelor in Communication and Digital Marketing
  • Bachelor in Branding and Advertising Management

For Master Level

  • Master of Science in Marketing
  • Master of Science in Digital Marketing
  • Master in Digital Marketing and Social Media Marketing
  • Master in Marketing and Customer Experience
  • Master’s in International Marketing
  • Master in Marketing Management (MA)
  • MSc Data Analytics and Marketing

Duration of Programs in Marketing

CountryBachelor’s DegreeMaster’s DegreeDoctoral DegreeUSA3-4 years1-2 years3-5 yearsUK3-4 years1-2 years3-5 yearsCanada 3-4 years1-2 years3-4 yearsOthers3-4 years1-2 years3-4 years

QS rankTHE RankingUniversityCountryBachelorsMasters15Harvard UniversityUSAClick HereClick Here2NAINSEADFranceClick HereClick Here3NALondon Business SchoolUKClick HereClick Here41Stanford UniversityUSAClick HereClick Here51Massachusetts Institute of Technology (MIT)USAClick HereClick Here6NABocconi UniversityItalyClick HereClick Here712University of PennsylvaniaUSAClick HereClick Here83University of CambridgeUKClick HereClick Here94University of OxfordUKClick HereClick Here10NAHEC Paris School of ManagementFranceClick HereClick Here119The London School of Economics and Political Science (LSE)UKClick HereClick Here126University of California, Berkeley (UCB)USAClick HereClick Here1315National University of Singapore (NUS)SingaporeClick HereClick Here1429Copenhagen Business SchoolDenmarkClick HereClick Here1526Erasmus University RotterdamNetherlandsClick HereClick Here1613Northwestern UniversityUSAClick HereClick Here17NALa Salle Campus Barcelona – Universitat Ramon LlullSpainClick HereClick Here1817New York University (NYU)USAClick HereClick Here197University of ChicagoUSAClick HereClick Here2049Nanyang Technological UniversitySingaporeClick HereClick Here2124The University of WarwickUKClick HereClick Here2214Columbia UniversityUSAClick HereClick Here23176University of NavarraSpainClick HereClick Here2433The Hong Kong University of Science and TechnologyHong KongClick HereClick Here25NAIE UniversitySpainClick HereClick Here25NAImperial College LondonUKClick HereClick Here2718University of Michigan-Ann ArborUSAClick HereClick Here28NAESSEC Business SchoolSingaporeClick HereClick Here298Yale UniversityUSAClick HereClick Here30NATecnológico de MonterreyMexicoClick HereClick Here3159University of St.Gallen (HSG)SwitzerlandClick HereClick Here3231The University of ManchesterUKClick HereClick Here3228University of TorontoCanadaClick HereClick Here3443The University of MelbourneAustraliaClick HereClick Here3419University of California, Los Angeles (UCLA)USAClick HereClick Here36NASingapore Management UniversitySingaporeClick HereClick Here3635University of British ColumbiaCanadaClick HereClick Here36NAWU (Vienna University of Economics and Business)AustriaClick HereClick Here3923Cornell UniversityUSAClick HereClick Here3965Seoul National UniversitySouth KoreaClick HereClick Here4134The University of Hong KongHong KongClick HereClick Here4111Tsinghua University China (Mainland)ChinaClick HereClick Here4322Peking University China (Mainland)ChinaClick HereClick Here44NAThe University of New South Wales (UNSW Sydney)AustraliaClick HereClick Here45NAESCP Business School – Paris FranceFranceClick HereClick Here4610Duke UniversityUSAClick HereClick Here47101-125The University of SydneyAustraliaClick HereClick Here48151-175Korea UniversitySouth KoreaClick HereClick Here4825The Hong Kong Polytechnic UniversityHong KongClick HereClick Here5064McGill UniversityCanadaClick HereClick Here

Top Universities for Marketing in the USA

To study in the USA is a leading choice for those willing to pursue a degree in marketing. It is home to some of the world’s leading marketing and business institutions, offering flourishing career prospects and global networking opportunities. Work Placement opportunities are provided to students in prestigious firms.

Bachelor studies in marketing costs about  $23,631-52,000 annually in the USA. A Masters degree in marketing usually requires a GMAT or GRE score for admission. It costs about $28,500-64,000 annually. The USA is also one of the top paying countries to marketing graduates according to Glassdoor. 

QS rankTHE RankingUniversityCountryBachelorsMasters15Harvard UniversityUSAClick HereClick Here41Stanford UniversityUSAClick HereClick Here51Massachusetts Institute of Technology (MIT)USAClick HereClick Here712University of PennsylvaniaUSAClick HereClick Here126University of California, Berkeley (UCB)USAClick HereClick Here1613Northwestern UniversityUSAClick HereClick Here1817New York University (NYU)USAClick HereClick Here197University of ChicagoUSAClick HereClick Here2214Columbia UniversityUSAClick HereClick Here2718University of Michigan-Ann ArborUSAClick HereClick Here298Yale UniversityUSAClick HereClick Here3419University of California, Los Angeles (UCLA)USAClick HereClick Here3923Cornell UniversityUSAClick HereClick Here4610Duke UniversityUSAClick HereClick Here

Top Universities for Marketing in the UK

Studying in the UK will open up opportunities to build networks and gain transferable skills that will be widely  useful across a range of business sectors. Internships are a huge part of education in the UK and that helps a lot in the placement stage of degree programs. 

Almost all Master degree courses in marketing at UK universities offer a work placement for students. Bachelor degree programs in Marketing are usually 3-4 years in duration and cost about 20,000 USD to 78,000 USD annually.

QS rankTHE RankingUniversityCountryBachelorsMasters3NALondon Business SchoolUKClick HereClick Here83University of CambridgeUKClick HereClick Here94University of OxfordUKClick HereClick Here119The London School of Economics and Political Science (LSE)UKClick HereClick Here2124The University of WarwickUKClick HereClick Here25NAImperial College LondonUKClick HereClick Here3231The University of ManchesterUKClick HereClick Here

Academic requirements for studying Marketing

Studying marketing comes in the form of various Bachelor and Master degrees offered by universities. There are specializations offered in Data analytics, brand Management, social media marketing, digital marketing, etc.

For bachelor level, a basic high school education with english proficiency test would suffice for most universities but when it comes to Master degree, some universities require a GMAT or GRE score too.

For Bachelor Level

  • IELTS (Academic) score of 6.0 or equivalent
  • High School Diploma
  • Academic Interview

For Master Level

  • Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
  • GMAT or GRE scores
  • Proficiency in English (TOEFL/IELTS/PTE)
  • Work Experience (desired by some universities)
  • Interview
  • Statement of Interest, Resume

Career Scope in Marketing

Graduates of Marketing will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research. With the advent of the internet and social media, the career scope for marketing professionals is endless. 

Specialist marketing, advertising and PR agencies are not the only major employers of marketing graduates. One can find roles within all industry sectors as all organizations have some form of marketing element within them. Some of the job titles for marketing professionals are:

  • Digital Marketing Manager
  • Social Media Manager 
  • SEO expert
  • Content Writer
  • Content Curator
  • Content Marketing Manager 
  • Product Marketing Manager 
  • Brand Marketing Manager 

Average salary of Marketing Graduates

CountryAverage Annual Salary in USD*United States94,347United Kingdom66,421Canada64,022Australia61,333

*Average annual salaries have been converted from their respective local currencies to USD at the current exchange rates. Exchange rates are subject to periodic change.

Which country is best for studying marketing?

Best countries to study marketing management.
Marketing Management in Australia..
Marketing Management in Germany..
Marketing Management in USA..
Marketing Management in Canada..
Marketing Management in UK..
Marketing Management in Finland..
Marketing Management in Sweden..

Which degree is best for marketing?

Bachelor in International Marketing. Featured. ... .
BA Business and Marketing (Hons) Featured. ... .
Bachelor of Business Administration in Marketing. Featured. ... .
Bachelor of Science in Marketing. ... .
Bachelors in Marketing. ... .
Bachelor of Science in Marketing. ... .
BA (Hons) Business Management. ... .
Bachelor of Arts in Management – Marketing Concentration..

Which country is best for MBA in marketing?

Which country is the best for MBA in Marketing? A. MBA is a very popular course and some of the best countries to do an MBA are the USA, UK, Australia, Canada, And Germany.

Which is the No 1 University in world?

Top 100 Universities in the World According to the QS World University Rankings 2023
Rank
University
Location
1
Massachusetts Institute of Technology (MIT)
United States
2
University of Cambridge
United Kingdom
3
Stanford University
United States
The world's top 100 universitieswww.topuniversities.com › student-info › choosing-university › worlds-top...null